Glossary of Marketing in the 21st century

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API (Application Programming Interface)
API is a software that allows two applications to communicate with each other. It works as a kind of messenger, accepting your request and informing the system of what you need, and then relaying the response to you. For example, every time you use Facebook, pay via PayPal, or use your phone to find out the opening hours of your favorite restaurant, you use the API.
Attribution Window
The time period during which a conversion event can be declared after interacting with an ad.
• Click attribution - when the user clicked on your ad and took further action.
• Viewing through attribution - when the user saw your ad, he decided not to click on it, but took another action in the attribution window.
Average Order Value (AOV)
The average order value is an indicator used by retailers to analyze the buying behavior of their customers. It tracks the average pound spent each time a customer places an order through its website, and is a great way to increase productivity without increasing the conversion rate. An example of this would be the best product recommendations during the checkout process.
A/B testing
A/B testing, also known as "split testing", is a method of comparing two versions of a web page, campaign, or advertisement to determine which one works best.
Backlink
A link is created when one website links to another.
Advertising banner
A useful type of digital advertising consisting of a fixed or animated image that can be placed on websites to attract traffic.
Benchmarking
The process of evaluating the effectiveness of a campaign, which includes creating a list of goals against which you can compare the results, such as effectiveness, digital behavior, and feedback.
BERT
Introduced in 2018 by Google, BERT is an advanced search engine assistant that influences the way everyday speech is processed. This allows Google to read language in the same way that humans do, in order to better understand the context of what the user is looking for.
Black and White Hat SEO
Black Hat SEO uses a search engine to achieve higher positions. White Hat SEO focuses on methods aimed at the "human". They both have the same goal.
The black hat is an old-style tactic that no longer works, while the White Hat follows the guidelines and achieves better and more lasting results.
The blog
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Bounce rate
When a user clicks on your site immediately after visiting it. https://mostbets.cz/